This ad feels unnerving for, I think, non-obvious reasons, beyond just the raw destruction of artistic tools. In music and sound effects from horror genres and

This ad feels unnerving for, I think, non-obvious reasons, beyond just the raw destruction of artistic tools. In music and sound effects from horror genres and other "scary" things, playing very high pitches with very low pitches makes us anxious - our brains are wired to perceive high pitches as safe and low pitches as menacing[1]. If they're both happening at the same time, our brain gets stuck trying to figure out WTF IS GOING ON, which makes us anxious. A similar thing happens with this ad: cheerful music while apparently senseless destruction (the reveal doesn't happen until the end) is taking place. IIRC one of the Fallout games did this too - post-fallout world but upbeat country music as the theme? The gasoline fight scene in Zoolander. Etc, etc. Anyway, these kinds of juxtapositions are SUPPOSED to make our brains feel uncomfortable. I imagine this was interpreted by the ad people as "edgy" or "surprising" or "innovative". But it's still going to make people who aren't sensitised to it feel uncomfortable. Anyway just my take. [1] https://www.youtube.com/watch?v=S-u9YDDrTFo https://www.youtube.com/watch?v=S-u9YDDrTFo