For the right brand, with a consistently sick sense of humor, "ridiculous and uncomfortable" can work. But you never want to tell a story about shooting a happ

For the right brand, with a consistently sick sense of humor, "ridiculous and uncomfortable" can work. But you never want to tell a story about shooting a happy young dog, and then ask people "Vote for me, I do tough things"!! Don't. do . that. As humans, we all get lost in our own context sometimes (Not making any larger political point.)