3 ms·

Are you talking about this? http://xkcd.com/993/ http://xkcd.com/993/

onedev 14y ago
xkcd never fails to amaze me
niho 14y ago
Actually, here in good 'ol socialist Sweden all of our groceries, with a few exceptions, used to look like that up until the end of the 90s. I remember as a kid eating cereals from a big white box with the word "CORNFLAKES" on it in big blue bold letters.
- addandsubtract 14y ago
  In Germany, one of the grocery store's own products are called "ja!" and sold in white packages with just the logo and the content printed on them. Example: http://polpix.sueddeutsche.com/polopoly_fs/1.992181.1282725852!/image/image.jpg_gen/derivatives/860x860/image.jpg http://polpix.sueddeutsche.com/polopoly_fs/1.992181.12827258...
- dagw 14y ago
  Umm, no they didn't. What you're talking about was a particular brand, Blåvitt[1], owned by the Konsum chain of stores. It was a very concious (and successful) marketing strategy, and not some generic non-brand. [1] http://emmaskok.blogg.se/images/2011/blvitt2_149458969.jpg http://emmaskok.blogg.se/images/2011/blvitt2_149458969.jpg)
Angostura 14y ago
It's a lovely idea, apart from two things. 1. I suspect's impossible to trade mark or or register the design - so let's assume you raise your brand profile and get a reputation for good quality food at reasonable price - your competitor simply (almost) clones your line of packaging and piggy-backs off all your hard work - since they're a big conglomerate they'll under-cut you by a couple of pence too. 2. In certain countries such packaging tends to be associated with low-cost 'basics' brands - so if you're offering a premium product, you're likely to struggle.
- tijs 14y ago
  Euroshopper is a "low-cost 'basics' brand" so i guess they're fine.
veeti 14y ago
An European brand called Euroshopper did something very similar: http://www.thedieline.com/blog/2011/3/7/before-after-euro-shopper.html http://www.thedieline.com/blog/2011/3/7/before-after-euro-sh...
stordoff 14y ago
This is basically what Asda Smart Price and Sainsbury's Basics do in the UK.

xkcd never fails to amaze me

niho 14y ago

Actually, here in good 'ol socialist Sweden all of our groceries, with a few exceptions, used to look like that up until the end of the 90s. I remember as a kid eating cereals from a big white box with the word "CORNFLAKES" on it in big blue bold letters.

addandsubtract 14y ago
In Germany, one of the grocery store's own products are called "ja!" and sold in white packages with just the logo and the content printed on them. Example: http://polpix.sueddeutsche.com/polopoly_fs/1.992181.1282725852!/image/image.jpg_gen/derivatives/860x860/image.jpg http://polpix.sueddeutsche.com/polopoly_fs/1.992181.12827258...
dagw 14y ago
Umm, no they didn't. What you're talking about was a particular brand, Blåvitt[1], owned by the Konsum chain of stores. It was a very concious (and successful) marketing strategy, and not some generic non-brand. [1] http://emmaskok.blogg.se/images/2011/blvitt2_149458969.jpg http://emmaskok.blogg.se/images/2011/blvitt2_149458969.jpg)

Angostura 14y ago

It's a lovely idea, apart from two things. 1. I suspect's impossible to trade mark or or register the design - so let's assume you raise your brand profile and get a reputation for good quality food at reasonable price - your competitor simply (almost) clones your line of packaging and piggy-backs off all your hard work - since they're a big conglomerate they'll under-cut you by a couple of pence too. 2. In certain countries such packaging tends to be associated with low-cost 'basics' brands - so if you're offering a premium product, you're likely to struggle.

tijs 14y ago
Euroshopper is a "low-cost 'basics' brand" so i guess they're fine.

veeti 14y ago

An European brand called Euroshopper did something very similar: http://www.thedieline.com/blog/2011/3/7/before-after-euro-shopper.html http://www.thedieline.com/blog/2011/3/7/before-after-euro-sh...

stordoff 14y ago

This is basically what Asda Smart Price and Sainsbury's Basics do in the UK.