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Your internal view of the brand is being changed or challenged. This causes a type of psychological stress. The iPad is only a machine but Apple the brand has c
by thinkingemote 2y ago
Your internal view of the brand is being changed or challenged. This causes a type of psychological stress. The iPad is only a machine but Apple the brand has carefully created a brand with emotions feeling and thoughts around it.
People invest themselves in their ideas. the ad isn't concerning for what it does in the ad, but for how it is changing the internal feeling of the brand.
It is like remembering when thinking about a car changed for you. From just a car as a kid to something else, something with more meaning. It's why all car adverts are about emotions.
- draugadrotten 2y ago> It's why all car adverts are about emotions. This is my favourite emotional car ad - https://www.youtube.com/watch?v=7sWPHKU1XZU https://www.youtube.com/watch?v=7sWPHKU1XZU Apple products does not inspire to such emotions, not anymore. The apple fans are not going to be waiting 20 years for poop emojis.
- Jordan-117 2y agoDeep Philosophical Video: https://www.youtube.com/watch?v=ybZ9PVcf6X8 https://www.youtube.com/watch?v=ybZ9PVcf6X8
- deleted 2y ago[deleted]
- gjjydfhgd 2y agoVery insightful take. But the ad also caused me stress, and I own no Apple devices, nor am I a fan. So there must be more.
- thinkingemote 2y agohmm, thinking quickly, two things. Firstly the brand feelings exist even with people who don't own anything to do with the brand. Again with the cars, car adverts mainly seek to install sentiment in non car owners. Secondly, I think the ad "as art" on it's own is disturbing and menacing.