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I have been an Apple user since June 1983, and have repeatedly sung the praises of the company, its technology and its vision for decades to friends, family emp

I have been an Apple user since June 1983, and have repeatedly sung the praises of the company, its technology and its vision for decades to friends, family employers and employees. Some of my own identify is strangely drawn from being an Apple aficionado for so long. Personally, this ad was very disappointing, very crushing - to purposefully destroy instruments of creativity is rudely incongruous to my understand of the meaning of Apple.

bmitc 2y ago
Apple is the most draconian company and operating system maker. It's astounding that they're associated with creativity. They make it really hard to even use their devices as computers. And they've made the same aluminium rectangles for decades now. Literally, where is the creativity?
- boxed 2y ago
  You are talking about things that are unrelated to creating visual art and music.
  - bmitc 2y ago
    No, I'm not. Apple breaks music applications with every new release. They're all being held hostage due to OpenGL being deprecated on macOS. Apple is the hardest platform to develop creative applications for.
    - boxed 2y ago
      Which music programs broke in Sonoma?
      - jusujusu 2y ago
        All of them, due to usb hub issues.
    - amatecha 2y ago
      Logic was the absolute best for a while (IMO). Those were good times. Just don't update. I still have OS X 10.4 machines with expensive upgrades. If you're doing serious/pro-level music creation on Mac you're not installing updates until you know every piece of software is supported. It's brutal to try to produce decent-tier music if you want to actually use the computer as a general personal machine (and keep it up to date), though.
- chrisweekly 2y ago
  > They make it really hard to even use their devices as computers. that's a bit extreme. yeah, many of us had hoped ipad would be more of a laptop w no keyboard (vs a huge smartphone), but macbooks have long been the most capable dev laptops on the planet
  - bmitc 2y ago
    > macbooks have long been the most capable dev laptops on the planet I personally don't find that to be true. The jobs that forced Macbooks on me were fraught with development issues all stemming from macOS. In Windows, I am currently running Windows 11, several versions of Ubuntu, and even NixOS. WSL vastly outclasses VMs on macOS (which barely work anyway on macOS) and the "Linux but not Linux" nature of macOS.
- Workaccount2 2y ago
  Apple pretty ingeniously went after the tech-illiterate market, in part knowing that their users wouldn't know any better.
hnaccount_rng 2y ago
Yeah, I had the same impression (admittedly I was already slightly biased once I saw the ad). On a very deep level it shows, that there is some serious lack in core understanding why Apple is useful in the world. How anyone at Apple can see a destructive thing in an ad and say "Yep, that's us" is just beyond me

bmitc 2y ago

Apple is the most draconian company and operating system maker. It's astounding that they're associated with creativity. They make it really hard to even use their devices as computers. And they've made the same aluminium rectangles for decades now. Literally, where is the creativity?

boxed 2y ago
You are talking about things that are unrelated to creating visual art and music.
- bmitc 2y ago
  No, I'm not. Apple breaks music applications with every new release. They're all being held hostage due to OpenGL being deprecated on macOS. Apple is the hardest platform to develop creative applications for.
  - boxed 2y ago
    Which music programs broke in Sonoma?
    - jusujusu 2y ago
      All of them, due to usb hub issues.
  - amatecha 2y ago
    Logic was the absolute best for a while (IMO). Those were good times. Just don't update. I still have OS X 10.4 machines with expensive upgrades. If you're doing serious/pro-level music creation on Mac you're not installing updates until you know every piece of software is supported. It's brutal to try to produce decent-tier music if you want to actually use the computer as a general personal machine (and keep it up to date), though.
chrisweekly 2y ago
> They make it really hard to even use their devices as computers. that's a bit extreme. yeah, many of us had hoped ipad would be more of a laptop w no keyboard (vs a huge smartphone), but macbooks have long been the most capable dev laptops on the planet
- bmitc 2y ago
  > macbooks have long been the most capable dev laptops on the planet I personally don't find that to be true. The jobs that forced Macbooks on me were fraught with development issues all stemming from macOS. In Windows, I am currently running Windows 11, several versions of Ubuntu, and even NixOS. WSL vastly outclasses VMs on macOS (which barely work anyway on macOS) and the "Linux but not Linux" nature of macOS.
Workaccount2 2y ago
Apple pretty ingeniously went after the tech-illiterate market, in part knowing that their users wouldn't know any better.

hnaccount_rng 2y ago

Yeah, I had the same impression (admittedly I was already slightly biased once I saw the ad). On a very deep level it shows, that there is some serious lack in core understanding why Apple is useful in the world. How anyone at Apple can see a destructive thing in an ad and say "Yep, that's us" is just beyond me