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I used to play piano and guitar. This ad is soul-crushing.
by ypk2 2y ago
I used to play piano and guitar. This ad is soul-crushing.
- stef25 2y agoExactly, you need to have a seriously good argument to backup crushing a piano
- criddell 2y agoIf I had access to a hydraulic press, there’s plenty of times I might have crushed my guitar over the years. Learning an instrument has been very difficult and frustrating for me.
- sneak 2y agohttps://youtu.be/QvW61K2s0tA https://youtu.be/QvW61K2s0tA How about OK Go exploding tons of guitars? Making video art is more than a legitimate reason to destroy props. This feels like a silly discussion.
- alleskleber 2y ago"The guitars are all defects. They're manufacturing defects. You know, we want to blow up guitars but we don't actually want to keep musical instruments out of the world." https://youtu.be/2dFdNUz2cQc?t=73 https://youtu.be/2dFdNUz2cQc?t=73 OK Go identified the potential issue beforehand and found a solution that would work for them.
- wilsonnb3 2y agoThey aren’t some kind of mystical magic talisman, just a bunch of wood and metal. Might as well say you need a seriously good argument to crush a dining room table. People struggle to find someone to take their crappy upright pianos for free because they are worthless. Violin players refer to cheap student instruments as violin shaped objects. You can have a trumpet shipped to your door with same day delivery for $90 on Amazon.
- stef25 2y agoYeah you're right, my dad has such a piano. It's still fun when someone who can play comes over. And my 5yr old daughter has taken a liking to it so maybe we'll enroll her in classes, maybe that will be the piano that made her discover her love of music. That probably would not have happened with an iPad pro.
- silvestrov 2y agoA soul-crushing as this: https://adage.com/videos/general-motors-robot/567 https://adage.com/videos/general-motors-robot/567 I feel sorry for the robot, I definitely don't feel like buying a car.
- cm2187 2y agoThen you need to watch this to the end: https://www.youtube.com/watch?v=jU-cori12KU https://www.youtube.com/watch?v=jU-cori12KU
- pcurve 2y agoOne of my all time favorite ads. :)
- xdennis 2y agoI like it, but it matches my morbid sense of humor. I'm surprised that was aired to the general public though.
- gastonmorixe 2y ago[dead]
- amatecha 2y agoYeah, a single piano is like a portal to another world manifested by beautiful, expressive music. Possibly a life-changing object for a person (or even a whole family) to receive one in their home. It's an insult to the arts to suggest that an iPad is somehow the distillation of that. Nothing surprises me anymore, but it is still disappointing to see such a tone-deaf creation from a company that has been so closely aligned with artists/musicians in the past couple decades.
- ThrowawayTestr 2y agoThere is nothing inherent in a piano that can't replicated by a keyboard.
- amatecha 2y agoOh dang, I didn't know plastic keyboards can produce booming, auditorium-filling sound covering a broad spectrum of frequencies, somehow perfectly replicating the audio produced by striking padded hammers against carefully-tuned/tensioned strings, modulated by subtly-actuated dampening or sustaining pedals. Cool! Good to know. Why spend $20k on the real thing when I could just get a $150 keyboard?! No clue why orchestras even bother with all that expensive wood and brass stuff, now that you point out this astonishing fact.
- lukko 2y agowhy did you stop playing?
- Satam 2y agoWhy is it soul crushing? It looks to me like people are projecting their fears and insecurities onto this single ad. Sure, strategically Apple possibly should've caught on before releasing, but people are still being overly sensitive. Should everyone be throwing tantrums about Devin as it's presenting itself to replace developers? It is what it is, things change.
- maxbond 2y agoIf you want to know why someone feels a certain way, you will set yourself up for failure by first explaining to them why they shouldn't feel that way (doubly so if you imply they're "throwing a tantrum" or "being overly sensitive"). You've telegraphed your unwillingness to hear them out, so why should they give you any of their time? Frankly, I have to wonder if you actually want to know or whether the question was a feint so you could express a very personal criticism less directly. If you weren't comfortable saying it to them directly - maybe that's a sign you still have swipes to edit out.
- Satam 2y agoTechnology is going to keep marching forward as it always has. Most of the gadgets being destroyed in the ad are fairly recent innovations. And they had already done their fair share of disruption too. Speakers made live music less necessary, cameras made portrait painting less popular, and typewriters started the slow death of handwriting. Should we mourn their technological predecessors or recognize we live in an ever-changing world we've only seen a small snapshot of? And so ad where a guitar and some camera lenses are destroyed isn't "soul-crushing". Saying that is being overly dramatic.
- maxbond 2y agoIf you think that the reason people play guitar is that they haven't come across a better piece of technology, then I think you fundamentally misunderstand. I think these people simply value certain experiences and ways of relating to the world that you don't value (which is not a criticism, that's fine). Maybe it would seem less like an overreaction to you if you shared their values. Maybe you would have a more interesting time if you tried to understand what those values were instead of trying to explain to people why they're wrong for holding them. ETA: I think this nugget of wisdom from Pirate Software is good to keep in mind. https://youtube.com/shorts/S9xrkjUXuUM https://youtube.com/shorts/S9xrkjUXuUM People frequently express themselves in ways that are infuriating and unhelpful (myself included, embarrassingly often). Learning to cut through the noise and learn from them despite that is a valuable social skill. We can't change the fact that people act this way, but we can decide how we will receive and respond to it.