3 ms·
Re: the Pokémon commercial, I feel like the Apple commercial put way more focus into the actual destruction of the instruments… Like, a lot of its runtime was s
by aprilnya 2y ago
Re: the Pokémon commercial, I feel like the Apple commercial put way more focus into the actual destruction of the instruments… Like, a lot of its runtime was spent on actually showing each thing getting destroyed individually, so it has a completely different energy compared to the silly Pokémon one
It’s like if the Pokémon one showed each Pokémon getting crushed with splattering and gore…
- whywhywhywhy 2y agoYeah there was revelling in the visual and nuance of their destruction. Could have done the whole thing CG where the objects squished together satisfyingly like they were made of clay rather than cracking and shattering. Honestly was easier/cheaper to do also.
- aprilnya 2y agoYeah, I think if they did than then it would have actually been a good ad. But focusing on the destruction/actually having destruction at all took away from the point that "it's compressing all these things into one" and made it interpretable as "we're destroying all these things, cause iPad can do it all"