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Branding is extremely important in the west. In China, maybe not so much. Western buyers who are not cost-conscious won’t buy a car its name they can’t pronounc
by xenospn 2y ago
Branding is extremely important in the west. In China, maybe not so much. Western buyers who are not cost-conscious won’t buy a car its name they can’t pronounce.
Quality-wise, when it comes to budget cars, I completely agree and it is very obvious the first time you ride in a Polestar after driving a Tesla.
- tocs3 2y agoIf I remember right, the domestic car companies and fans made the same argument in the 1980s (last century) bout "Jap" cars. The US bought value (good cars, good price) and bailed out domestic auto makes. I just hope they sell something to do not have to log into. That would be a great feature. edit: I am old enough to remember late 70s-80s.
- jerlam 2y agoSame thing with Korean cars in the past 20 years. Hyundai and Kia aren't looked down upon anymore, especially with their recent EVs.
- ein0p 2y agoIDK if they’re as important as they used to be on the lower end. Enshittification and cost cutting have diluted the established brand values so much, that idk if I’d prefer a Chrysler, Dodge or Ford to a competitively priced Chinese brand, if both were available.
- justinclift 2y agoAnd things like subscription costs for heated seats aren't helping the case for western automakers: https://www.carexpert.com.au/car-news/bmw-offering-heated-seat-subscriptions-in-australia https://www.carexpert.com.au/car-news/bmw-offering-heated-se... Just No.
- ein0p 2y agoYeah. As a BMW owner this was the moment where I decided I’ll never own another BMW