4 ms·

And alienated them in a very very primal way. Artisans love their trade tools.

• rob74 2y ago
  Yeah, imagine telling a guitar or piano player that they can trash their respective instruments, because "all they need now is an iPad". Doesn't sound good, does it?
  • guappa 2y ago
    Feels good to the people who can't play an instrument :)
    • thsksbd 2y ago
      lol, touche
    • alt227 2y ago
      Yep, thats the other horrible part of this ad. Apple is essentially saying 'Don't worry about learning to play an instrument, use an iPad instead!' which is just disgusting. The modern world has lost too much dicipline and creativity already. It doesnt need more people being encouraged to take the lazy option.