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I've already opined my thoughts on the video, no need to redo here. Strictly speaking about the article, it feels more like 'go away' lip-service, especially s
by silisili 2y ago
I've already opined my thoughts on the video, no need to redo here.
Strictly speaking about the article, it feels more like 'go away' lip-service, especially seeing as the bottom contains the ad - still up on Apple's official YouTube. If they really felt it 'missed the mark' and were sorry about it, they'd have probably taken it down.
- bmitc 2y agoI'm always reminded of this from South Park: https://youtu.be/15HTd4Um1m4 https://youtu.be/15HTd4Um1m4
- gabesullice 2y agoApologizing bought them another round of "earned media". Not only did the ad get press, now the apology gets press, exposing the message "there's a new, thinner iPad" to people who didn't see the ad before. I personally don't care if the ad was good or bad. I'm not an interested shareholder and I'm not in the Apple ecosystem. But I just learned there's a new iPad via HN. Maybe they'll take down the ad next week for a third bite at the apple. The first line of the article might read: 'Apple has cracked under pressure after the company's botched launch of the thinnest M4 iPad ever. The company took down its "Crush!" ad on Monday.'
- Pikamander2 2y agoThe week after: "Apple Slammed For Reinstating Infamous iPad Crush Ad"
- trustno2 2y agoYeah they still feature it online and on their official website. It's just "we take your concerns very seriously" fluff reply.