At least, Google followed some vague moral principles when they started. Allowed them to kind of try to sort of do the right thing for their users for 10+ year

At least, Google followed some vague moral principles when they started. Allowed them to kind of try to sort of do the right thing for their users for 10+ years before they finally gave in and switched to being run by the standard team of psychopaths for whom only the next quarter bottom line matters. OTOH, OpenAI seems to be rotten to the core on day one, this is going to be loads of fun!