I also don't understand it, but have been lectured by people many times about how unethical it is to block ads and how doing so makes one a "free rider". I won

I also don't understand it, but have been lectured by people many times about how unethical it is to block ads and how doing so makes one a "free rider". I wonder if they also feel the same way if they look the other way when they notice a billboard ad on the motorway. This stockholm-syndrome w.r. to big companies goes a long way.