4 ms·

People here seem to treat this like advertising, because it kinda sounds familiar to advertising. I’m as critical of ClosedAI as the next guy, but let’s think t

by _hl_ 2y ago

People here seem to treat this like advertising, because it kinda sounds familiar to advertising. I’m as critical of ClosedAI as the next guy, but let’s think that idea through: OpenAI are the ones paying the content provider for exposure, not the other way around. In return they get training data. The only reason for OpenAI to do this is if it makes their models better in some way so that they can monetize that performance lift. So I think incentives here are still aligned for OpenAI to not just shill whatever content but actually use it to improve their product.

causal 2y ago
I am in favor of AI companies trying to source material responsibly, and if I'm reading this right OpenAI will actually be compensating the publishes to use their content. So this isn't adspace yet. That said, giving publishers "richer brand expression" certainly injects financial incentives into the outputs people trust coming from ChatGPT.
hwbunny 2y ago
They are paying to the bigheaded ones, what about the rest? Will they get money for people consuming their content through ChatGPT or, since you are too small, thanks for your data, now F off? LLMs already only show you just a selected few sites' content when doing search on the web. It's a gargantuan bubble.
d3w3y 2y ago
That's an interesting thought. I think a lot of people who are upset about this are not truly upset at the type of partnership being described in the article, but rather adjacent programs that might be developed further down the line. Personally, I don't think they're wrong to predict something closer to true advertising being incorporated into LLMs; I wouldn't be surprised if the industry does take that sort of turn. For the time being, though, I think you're right that this seems to be something a little more innocuous.
jjulius 2y ago
> People here seem to treat this like advertising, because it kinda sounds familiar to advertising. Because it is. Whether or not OpenAI pays the publisher or the publisher pays OpenAI, it's still an agreement to "help ChatGPT users more easily discover and engage with publishers’ brands and content". In this case, the publisher "pays" in the form of giving OpenAI their data in return for OpenAI putting product placement into their responses. That's advertising, no matter how you slice it.

by _hl_ 2y ago

causal 2y ago

I am in favor of AI companies trying to source material responsibly, and if I'm reading this right OpenAI will actually be compensating the publishes to use their content. So this isn't adspace yet. That said, giving publishers "richer brand expression" certainly injects financial incentives into the outputs people trust coming from ChatGPT.

hwbunny 2y ago

They are paying to the bigheaded ones, what about the rest? Will they get money for people consuming their content through ChatGPT or, since you are too small, thanks for your data, now F off? LLMs already only show you just a selected few sites' content when doing search on the web. It's a gargantuan bubble.

d3w3y 2y ago

That's an interesting thought. I think a lot of people who are upset about this are not truly upset at the type of partnership being described in the article, but rather adjacent programs that might be developed further down the line. Personally, I don't think they're wrong to predict something closer to true advertising being incorporated into LLMs; I wouldn't be surprised if the industry does take that sort of turn. For the time being, though, I think you're right that this seems to be something a little more innocuous.

jjulius 2y ago

> People here seem to treat this like advertising, because it kinda sounds familiar to advertising. Because it is. Whether or not OpenAI pays the publisher or the publisher pays OpenAI, it's still an agreement to "help ChatGPT users more easily discover and engage with publishers’ brands and content". In this case, the publisher "pays" in the form of giving OpenAI their data in return for OpenAI putting product placement into their responses. That's advertising, no matter how you slice it.