Core values, mission statements, slogans - these are just different sides of the bad dice most companies play with. Companies that create these expressions of b

Core values, mission statements, slogans - these are just different sides of the bad dice most companies play with. Companies that create these expressions of business communication - almost all of them? - as a result of going through the motions of running a business without any evidence for the creation of these expressions. Seriously, when was the last time you read a company's mission statement? When was the last time you thought a mission statement was anything but a bland and generic sound bite disconnected from reality? I would love to see a company with enough integrity, honesty and confidence that they wouldn't even bother with any of these things.