If that database update is well know to be every August or that product launch is something like Apple's WWDC then sure, that's the distinction people are makin

If that database update is well know to be every August or that product launch is something like Apple's WWDC then sure, that's the distinction people are making. If it's just we want to launch our latest product in the second week of June, because that's the one-off date we came up with when we started the project, that's different. It's not seasonality it's just failing to account for staff availablity/unrealistic planning.