3 ms·

What marketing channels are you using to get the word out?

• NickC25 2y ago
  The only marketing I really do is occasionally do table days and I also hand out drinks every now and then to trainers, front desk staff, and management. I retained a marketing firm last week to help me grow my marketing as I improve my production capacity. But my first year of sales were all word-of-mouth at a high-end gym chain (where I'm also a member, and was a member for nearly 5 years prior to starting the business). In such environments where people aren't usually swayed by traditional marketing efforts, monkey-see-monkey-do is usually the way products take hold. If the regular attendees see people whose bodies they want to emulate consuming my products, they tend to try them and often turn into repeat customers. That said if you have any thoughts, questions, comments, experience, etc - I'm all ears.
  • tmaly 2y ago
    Have you tried having those word-of-mouth people at the gyms write a google review telling their story of the gym with some nice pictures that include your drinks? Those google reviews get a lot more views than people realize if they are written right.
    • NickC25 2y ago
      I have! The only problem then is that some people leave reviews saying "my favorite drink is never in stock!". I'm working on upping my production capacity with the help of a professional bottling facility and private chef, so sometimes stuff is sold out when people want to buy it. I'm also developing a D2C platform to sell to people who want delivery, but that's a few steps ahead of me right now.