This article seems to be relevant >This blog post sheds light on the groundbreaking series of A/B tests Netflix did which resulted in increased member engageme

This article seems to be relevant >This blog post sheds light on the groundbreaking series of A/B tests Netflix did which resulted in increased member engagement. Our goals were the following: >Identify artwork that enabled members to find a story they wanted to watch faster [0] Although it doesn't say that they give different thumbnails to different users, just that they tested different thumbnails for overall performance using A/B testing. So I'd like a source for customized per-user thumbnails. Although I only skimmed the article so I might have missed it. [0] https://netflixtechblog.com/selecting-the-best-artwork-for-videos-through-a-b-testing-f6155c4595f6 https://netflixtechblog.com/selecting-the-best-artwork-for-v...