3 ms·
The ad was an interesting experience. At first, I thought why are they crushing all these creative tools? Then you see that no, they were pressed into the iPad.
by taylodl 3y ago
The ad was an interesting experience. At first, I thought why are they crushing all these creative tools? Then you see that no, they were pressed into the iPad. I get it - but I had to overcome an initial, negative visceral reaction. That's what makes this odd: your first reaction is negative.
Since it's all CGI, why didn't they show some "Apple Beam" or whatever taking those things and shrinking them down into an iPad? That way you eliminate the destruction which people are having such a negative reaction but still get across the point that all that capability is in the iPad?
- slowmovintarget 2y agoBetter, show a hard working team of designers bringing the instruments and tools and adding them deliberately to the iPad. A woman brings a painter's pallet with paints, and sets them on to a platform. She steps back and gives the thumbs up to a technician who presses a button "beaming" the pallet and paints into the iPad. Then you show another technician testing the transfer by "painting a picture" in the iPad. Then someone else places a musical instrument, thumbs up, band set, thumbs up, faster and faster. The camera pans down the hall showing a line of people bringing instruments, implements, and accessories of human creativity for the process... and... the camera rotates a shot on the iPad to view it edge on... and tagline.