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The ad in question was a bad choice. Apple's marketing is usually very celebratory of the creativity of humanity, but this ad seems like it reveled in the destr

• fuzzfactor 2y ago
  Once you've gotten as far as possible using the anti-reuse/anti-recycling business model with your own hardware (and software) for so long, it seems pretty easy to disparage the benefits of anyone elses' hardware, especially things traditionally built to stand the test of time. An instrument can be special. Portable electronics can definitely be turned into an instrument. It may be a lot of effort, but it can be worth it. OTOH how long is it nominally going to last compared to a generic five & dime guitar or harmonica? And what happens if it's battery powered and you can't just slap in a new battery any time? By one playbook, the need for disposable circuit boards gave rise to the possibility of ever more complex disposable complete products. Then augmented where it needs to be acceptable to replace the whole product while still fully functional electronically. On these terms you can expect the biggest hitters to step up to the plate and hit it out of the park the furthest. It is a little bit blatant acting like they are inhabiting higher ground when they're not even in the same league as a tambourine.