I appreciate that what Jira is trying to do is hard. That might mean that it's trying to do too much and the industry would be better picking a different set of

I appreciate that what Jira is trying to do is hard. That might mean that it's trying to do too much and the industry would be better picking a different set of tools that don't try to do as much. However, the biggest problem is one of misaligned incentives. Jira is meant to make a director's job easier at the expense of everyone else. It's a bit like Coupa: Coupa nearly requires an administrator, and increases the cognitive load of everyone in the org, but it makes the job of the accountants so much easier that people live with it. (That said, I will be interested in how AI and Atlassian end up interacting. We all know it's coming.)