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If I want coffee at home, I make it at home. If I want to get coffee someplace (and in my area, for better or worse Starbucks is nearly the only option), then
by kylemaxwell 14y ago
If I want coffee at home, I make it at home.
If I want to get coffee someplace (and in my area, for better or worse Starbucks is nearly the only option), then I'll go somewhere because I want to see something besides the same four walls and my lovely family.
Paying coffeehouse prices plus a convenience fee just to sit at home and save myself the few minutes it would take to make coffee seems like it will have a very small target market, at best.
- corin_ 14y agoIt's different for different people. Every day somebody from my office (it varies who) will drive a mile and back to pick up a few cups of coffee from Costa (a chain insanely similar to Starbucks, if you don't know it - started in the UK, very, very big chain). Some people pay the extra to drink it somewhere else, some pay for the convenience of "I don't have to bother making it", and some pay because they prefer it to what they make at home.