One reading of this ad could be a play with the viral “hydraulic press” videos and the idea that the product is an amalgamation of all sorts of creative tools.

One reading of this ad could be a play with the viral “hydraulic press” videos and the idea that the product is an amalgamation of all sorts of creative tools. Another reading is the disregard for destroying nice things that lots of people would love to have access to or own. I guess it really depends on the background of who watches the ad. In this regard it seems whoever came up with the ad lacked some cultural sensibility.