This is a tricky problem. Will individuals think that getting Starbucks coffee delivered to the comfort of their home is worth the additional fee? Also, the pro

This is a tricky problem. Will individuals think that getting Starbucks coffee delivered to the comfort of their home is worth the additional fee? Also, the product is fairly price sensitive and delivery has to be done on a tight schedule. Some suggestions: * target businesses. Your orders will be larger, evenly scheduled and the customers are less price sensitive. Expect tough competition, though, unless ... * Broaden/specialize your product range. I assume you've chosen Starbucks because of the brand recognition. But what if you offered spectacular coffee from local coffee shops (assumption: Starbucks produces average coffee)? This could be one of your USPs: great coffee from local baristas delivered to the doorsteps of your customers. * Transportation makes or breaks any type of delivery service. You need a form of transportation that's dirt cheap (no gas), small yet can carry many cups of coffee. I'm thinking a bike designed for cargo, maybe something like [1] ? * Vacuum flasks may solve some of your issues. Why not carry around a couple of these and pour the coffee when you reach your destination? Naturally this would have some implications on branding and product range. [1] http://www.treehugger.com/bikes/bicycle-cargo-chapter-1-racks-and-bags.html http://www.treehugger.com/bikes/bicycle-cargo-chapter-1-rack... http://www.treehugger.com/bikes/bicycle-cargo-chapter-2-bike-trailers.html http://www.treehugger.com/bikes/bicycle-cargo-chapter-2-bike... http://www.treehugger.com/bikes/bicycle-cargo-chapter-4-cargo-bike-business-a-l.html http://www.treehugger.com/bikes/bicycle-cargo-chapter-4-carg...