I think I am a native speaker - Australian, is that "native" English? But I digress... - and I couldn't spot the error. I was going to write the same as your co

I think I am a native speaker - Australian, is that "native" English? But I digress... - and I couldn't spot the error. I was going to write the same as your comment. Maybe the fact that english is so damn flexible with so many exceptions and patterns I just saw what was intended and rolled with it without even registering?!? The top comments are going nuts over "it's" ?!? Really? I didn't even blink. When the top comments talked about the error I reread the line a few times and saw zero issues with it. The words flowing out of my brain say it is a "referential possessive" IE "it" in this case refers to the last noun referenced, and it has a singular relationship bound to the creator. Yes it reverses the traditional concept of ownership (normally the creator owns the product) but that is the whole point - the website seemed to have a life of it's own and has been a burden/boon to the creator these past many years - so who really owns who in that relationship?