4 ms·
Designers use these watermarked images when goofing around at the beginning of the creative process because they can't buy the dozens of image they need before
by johncoltrane 14y ago
Designers use these watermarked images when goofing around at the beginning of the creative process because they can't buy the dozens of image they need before actually knowing which one will be accepted by the client. Some images can be cheap, of course : royalty-free photos often are, compared to those with "exclusive rights", for example, but it would still take too much time and money. I know: I've spent countless hours looking for businessmen/women in Getty's and other databases. When you come up with 30 or 40 possible images and it's time to try them all in your comp it will be really hard to like this stupid square.
Such a temporary picture MUST be neutral because you need it to fit your composition/layout. This rectangle is the opposite of neutral: it's huge and very visible. This big square is going to clash more often than not with other shapes around the image which won't be aligned with it provoking all kinds of troubles for the designers who use them. Clients will think that the square is part of the designer's intent and, when it will be explained to them that no, this big ass square isn't part of the design they will rightfully say "Well, get rid of it!". But it won't be possible without paying large buckets of money to Getty.
Or using another service.