Nope, they should not. It is academia after all. How would you even do that in, say, pure mathematics? Concretely, I would love to know what the business plan/e

Nope, they should not. It is academia after all. How would you even do that in, say, pure mathematics? Concretely, I would love to know what the business plan/economic consideration of Gower's 1998 proof of Szemeredi's theorem using higher order Fourier analysis would even look like.