I've noticed a lot lately, that sites, projects, even big projects, don't have an easy to find "TL;DR", an "elevator pitch", right at the top of the page. Most

I've noticed a lot lately, that sites, projects, even big projects, don't have an easy to find "TL;DR", an "elevator pitch", right at the top of the page. Most of the time I scroll, it looks like something that might be interesting, but it takes too much effort to figure out, so move on. There is so much content on the web now, these efforts need to put little bit more into the marketing if they want attention. I'm sure scrolling down maybe it is discernable, but not really obvious. Or maybe this is just so high concept that a short pitch can't explain it? So what is this about?