3 ms·

Wow great comments, no one has pointed out this issues before. s3mer is pronounced "streamer" To follow on your advice here are the two sentences (long senten

Wow great comments, no one has pointed out this issues before. s3mer is pronounced "streamer" To follow on your advice here are the two sentences (long sentences): s3mer is a pice of software that helps people and businesses create and maintain digital signs using flat screens, computer monitors, TVs, projectors or even giant digital billboards as a display surface. Your digital signs can have still images, animations, video and even live data from the web.

tstegart 18y ago
Much better. See, before I had no idea if it applied to me. Now, a business owner would at least know if he should keep reading. If he doesn't have any tv screens or monitors around the store, then he'll stop reading, if he does, then he might be interested. Now refine and tighten up those sentences. I'd get rid of the technical stuff above the fold (OS X, .Fla files, etc). Move that below the fold, and put up sentences on what it can do FOR the business owner instead. Saying you can play Flash files isn't a hook. Saying you can coordinate digital signs across an entire store using your software is better. I would add a "How it works" link and a section with screen shots. Not everyone has sound enabled, and I know a ton of people (I'm one) who read much faster than it takes to click and wait for a video to play through. For example, you might show the (easy) process someone would use to get their sign up and running and explain it as this: 1. Create a sign using our software. You can use a pre-made sign, or add your own text, images, video, animations or even live data from the web. 2. Choose the displays across your store you want to run it on, and a length of time you want it shown on the screen. 3. Run your digital signs using our software. Accompany the above sentences with screenshots and maybe a caption or two. Then, in a few short paragraphs, explain that the customer can use flat screens, giant billboards, what kind of files work (i.e. Flash, powerpoint slides (a biggie if you want adoption by the older crowd), etc). Explain how complicated OR simple you can get (attracting big and small businesses in one pitch). Then, link to an in-depth FAQ about almost every question you can think up. On the name: I've only ever seen a 3 pronounced as as an "E." So I first thought "See-mer" but for some reason also thought of "Schemer." "Streamer" was not even on the list, so I would rate that name as low. I'm sensing a disconnect. I don't picture retail business owners who actually run stores spending time appreciating a name like "S3mer." I see them appreciating a name like "Sign Streamer easy management of in-store digital signs" Go for less techy, less Web 2.0-y, more enterprisy if business are actually your focus.
- flexterra 18y ago
  thanks for this. I will work on it.

tstegart 18y ago

Much better. See, before I had no idea if it applied to me. Now, a business owner would at least know if he should keep reading. If he doesn't have any tv screens or monitors around the store, then he'll stop reading, if he does, then he might be interested. Now refine and tighten up those sentences. I'd get rid of the technical stuff above the fold (OS X, .Fla files, etc). Move that below the fold, and put up sentences on what it can do FOR the business owner instead. Saying you can play Flash files isn't a hook. Saying you can coordinate digital signs across an entire store using your software is better. I would add a "How it works" link and a section with screen shots. Not everyone has sound enabled, and I know a ton of people (I'm one) who read much faster than it takes to click and wait for a video to play through. For example, you might show the (easy) process someone would use to get their sign up and running and explain it as this: 1. Create a sign using our software. You can use a pre-made sign, or add your own text, images, video, animations or even live data from the web. 2. Choose the displays across your store you want to run it on, and a length of time you want it shown on the screen. 3. Run your digital signs using our software. Accompany the above sentences with screenshots and maybe a caption or two. Then, in a few short paragraphs, explain that the customer can use flat screens, giant billboards, what kind of files work (i.e. Flash, powerpoint slides (a biggie if you want adoption by the older crowd), etc). Explain how complicated OR simple you can get (attracting big and small businesses in one pitch). Then, link to an in-depth FAQ about almost every question you can think up. On the name: I've only ever seen a 3 pronounced as as an "E." So I first thought "See-mer" but for some reason also thought of "Schemer." "Streamer" was not even on the list, so I would rate that name as low. I'm sensing a disconnect. I don't picture retail business owners who actually run stores spending time appreciating a name like "S3mer." I see them appreciating a name like "Sign Streamer easy management of in-store digital signs" Go for less techy, less Web 2.0-y, more enterprisy if business are actually your focus.

flexterra 18y ago
thanks for this. I will work on it.