The most novel thing about this is: popularity has soo little to do with technically good/useful/unique Why is so much effort and money thrown up against these

The most novel thing about this is: popularity has soo little to do with technically good/useful/unique Why is so much effort and money thrown up against these random giants of "popular by chance"? Why not put the same effort and money into trying to make 100 competitors? You might accidentally cause innovation instead of waste