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It might work on a large scale in conjunction with shopping malls. Or better yet, in conjunction with many specialty retailers. Typically, in the U.S. people u
by tstegart 18y ago
It might work on a large scale in conjunction with shopping malls. Or better yet, in conjunction with many specialty retailers.
Typically, in the U.S. people use wedding registries from stores. They go to a store and are given a scanner and scan the things they want. Then they tell people what stores they are registered at, and people sign in and get a list. they then pick something and when they purchase it (either online or at the store) they just hand the teller the barcode and the gift is automatically removed from the list. No chance of four toasters.
Naturally, this mans people register at large, well known stores, so their friends across the country will have somewhere to go to get them a gift. It makes no sense to register at a tiny store if many of your friends from back home or college can never get there to purchase a gift because it is far away.
So, in the U.S., breaking into the wedding/babyshower market might be hard, unless you can come up with a unique way to compete.