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I would implement product feeds from retailers (available from the big affiliate networks like Commission Junction, Linkshare, Share-a-Sale, etc). You would ea
by answerly 18y ago
I would implement product feeds from retailers (available from the big affiliate networks like Commission Junction, Linkshare, Share-a-Sale, etc). You would earn a commission on sales generated through these products. Since the model is about generating purchases, it seems to make perfect since to get a piece of that transaction. I am not sure, as a user, that I would pay to maintain a list because there are similar free options available on the web (thinking mainly about wedding registries like weddingchannel.com).
Get the .com if you want to have universal acceptance of the brand. A large percentage of the population assumes that every website is a .com, so if you stick with the .co.nz you will essentially be delivering free traffic to the gifty.com domain owner (since many people will just use the .com out of habit).
Its likely that the domain squatter will want more than you are willing to pay for the domain. You are best off just spending a few hours on the domain registrar of your choice trying to find an alternative name that is descriptive and available.
- benhoyt 18y agoThanks for the useful comments. The main difference between Gifty and traditional gift registries is that with gift registries you're tied to a particular store, say "Bed, Bath & Beyond". With Gifty you can add gifts to your list from whatever store. I'm biased, but I think this is a fairly big advantage. Actually, I'm probably more keen to capture the NZ market at this stage, but you're probably right about .com's for universal appeal.
- answerly 18y agoMy pleasure. The only follow up point I would make is that if you decide to expand beyond NZ and have built the brand about the localized extension, then you may have some headaches to deal with down the road. Best of luck!