In app development terms it is akin to having to say hit #1 on the app store and hold it for months to get a decent return. I think Age Of Conan was an interes

In app development terms it is akin to having to say hit #1 on the app store and hold it for months to get a decent return. I think Age Of Conan was an interesting case, launched with big publicity and was quiet good. Things outside the introductory areas though weren't fully fleshed out and there were some big bugs. In the first couple of months they lost most of the user base, one you start a decline in an MMO network effects take hold. They have put an extraordinary amount of work into the game since this point, building a great game, and had success with the free to play model. Still though, the biggest impact on where they are now was these first few weeks.