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My approach (if you haven't already) would be to essentially get pre-sales. Cold call potential customers, or talk to people, with your 30-second elevator pitch
by SatvikBeri 14y ago
My approach (if you haven't already) would be to essentially get pre-sales. Cold call potential customers, or talk to people, with your 30-second elevator pitch. Get to the point where people tell you they want to buy your product as soon as it's available-then build, iterate, etc.
- philip1209 14y agoBuild a really cool marketing website, an awesome promo video, then buy google ads to test how many people click the 'sign up' button that says 'Coming soon - give us your email here so we can let you know when we launch.' Divide amount spent on ads by number of emails and you have a cost of acquisition. See how this compares to potential ad income / user monthly cost. If the latter is higher than the former, you have a quantitatively-substantiated profitable business model, and you should then talk to an investor/angel.
- citizens 14y agoThe real cost of acquisition would be much higher. Newsletter Subscriber != Customer