I didn't see the ad campaign, but I would guess JCP's main problem is that JCP is still a junk store that I go to to by cheap junk I need for a short term, if t

I didn't see the ad campaign, but I would guess JCP's main problem is that JCP is still a junk store that I go to to by cheap junk I need for a short term, if they win on the Internet price search. Trader Joes never has sales, and they do great. The have. 99 prices though.