I had a teacher in school who decided the best thing for people to read is to simply have the students choose the book they wanted to read for the month. She'd

I had a teacher in school who decided the best thing for people to read is to simply have the students choose the book they wanted to read for the month. She'd then read the book and make a short quiz about it. She had several classes so she'd have to read a lot of books every month. But after a while books start to repeat, after all, kids will mostly get together and form groups to read certain novels they're interested in. And most of my classmates would all choose a sort of "minimal effort" book. All in all, this is an experience I still remember to this day; even though it's been 15 years. If we want children to read then you need a similar approach, a big part of the fun in reading is actually finding a book to read. The children should be motivated to find books they want to read and then share it with their peers; then perhaps the class can decide which of the books they will be reading together.