> However, engineers from UNSW have now developed a new way to make cold brew coffee in under three minutes – just like a regular hot brew – without sacrificing

> However, engineers from UNSW have now developed a new way to make cold brew coffee in under three minutes – just like a regular hot brew – without sacrificing on the taste experience. I think the commenter you're responding to was calling out the use of the word 'new' (which is used five times in the article) to describe the process, when it's evidently not new at all. The commenter didn't say anything about the price point, and neither does the article.