I like it - but I'd do both. No matter how nice the service gty.im would offer, there would be people out there who wouldn't want to link to the Getty servers,

I like it - but I'd do both. No matter how nice the service gty.im would offer, there would be people out there who wouldn't want to link to the Getty servers, who would just choose to copy/paste anyways, or who would get stopped by the signup and clickthough requirements. Maybe make gty.im a value-added free service - users could use the comp shots free for X users/month (where X is enough to cover only small/local sites), and then the next tier (X to 3X, say) would be hosted off gty.im, either for free or for a nominal fee. It'd provide analytics, a better-quality image, and would indirectly act as a sales funnel for moving up to a full Getty contract - and even if it didn't, it would start the relationship between Getty and small/independent publishers who have never thought about image rights.