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Final Cut Pro transforms video creation with Live Multicam, new AI features
- GaggiX 2y agoI'm surprised they call AI AI and not some made up name like Digital Crown. EDIT: better examples, Taptic Engine, Touch ID.
- dagmx 2y agoDigital Crown is not really made up though. Crowns on a watch are the standard term for the dial you turn. And it’s digital. There are tons of their other branding names though that are made up, but it’s funny to see Digital Crown being picked since it’s the worst example for the point being made.
- GaggiX 2y agoI thought about "spatial computing," but I discovered that it was used before the Apple vision.
- noodlesUK 2y agoThis is actually a break in tradition for Apple - they had been going out of their way to call things specific names like LLMs, generative models, transformers etc. I guess they've decided that the AI term is here to stay.
- noisy_boy 2y agoAI has become so overused by now, even in the non-technical realm, that it would be too late to call it something different and risk that name ending up as something no one will use.
- wannacboatmovie 2y agoCurious content, or HNvertisement? The top three stories are Apple PR releases... the other two I might understand, but FCP?
- simonbarker87 2y agoUnlikely, today is an Apple product release day and it’s been widely anticipated in the tech press that this is when they will begin their ramp up on “we do AI as well” (even though they’ve been doing stuff for years just not with the term AI and they are just late to this new generative stuff in particular) Apple announcement days usually see a handful rise to the top of HN, has been like it for well over a decade now.
- haunter 2y ago>HNvertisement Almost everything is an ad on HN if you squint enough
- dang 2y agoThis is standard stuff for $BigCorpAnnouncementDay. Usually we downweight the lesser ones but it takes time.
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- noodlesUK 2y agoI think this is a cool feature, but I don't really see the kinds of people who need to do multicam setups grabbing a load of iPhones and tripods and doing things that way. Does it also support some other way of capturing with pro cameras (SDI or HDMI live capture for instance)?
- erksa 2y agoI do not think it's so much for those who already are doing or have a "need" to do multicam, but it sure will enable a lot more creators to experiment and explore multicam creations.
- barake 2y agoAny iPad with a USB-C port supports video capture via UVC. This allows you use devices like the El Gato Cam Link for as a video source. Also, I cofounded a startup eons ago that makes an iOS specifically to do multi-camera video production and is still trucking along. There is definitely a market for using iPhones and iPads to produce video.
- starkparker 2y ago> Any iPad with a USB-C port supports video capture via UVC. This allows you use devices like the El Gato Cam Link for as a video source. While that's true, that's neither what the PR describes in text nor depicts in video.
- runsfromfire 2y agoWould you expect the PR to cater to, and speak extensively about third party hardware?
- soneil 2y agoNot just third-party, but pre-existing solutions. The PR is announcing what's new, it's that simple.
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- minton 2y agoThey’ve done a great job getting people to accept the premise that your phone/iPad is somehow not a computer. Like Final Cut for iPad is a rental (aka subscription) while you can actually buy it Mac.
- mrtksn 2y agoIt's a subscription model for $5 a month on iPad and $300 one time purchase on Mac.
- where-group-by 2y agoI was confused for a moment as the Live Multicam sounds very similar to Crye's camouflage called... Multicam. And in my minds eye I saw the camo being applied to people on Videos as some form of post processing, which sounds absolutely useless.
- nerdjon 2y agoA bit disappointed that it seems like the Live Multicam is iPad only. Unless they are just glossing over its addition to Mac. I was hoping we would keep feature parity between the 2, or at least Mac having everything and iPad a subset. Unless I am mistaken I think this is the first iPad only feature?
- runlevel1 2y agoI'm curious, how many folks are using Final Cut Pro nowadays? It seems like all you hear about these days is people using Adobe Premiere and DaVinci Resolve, but I'm not in the industry.
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