Well it's currently configured to use Amazon Mechanical Turk to get the name suggestions and vote on the best. The plan is over time to build up a community of

Well it's currently configured to use Amazon Mechanical Turk to get the name suggestions and vote on the best. The plan is over time to build up a community of people interested in suggesting names/voting on the best in exchange for early beta access, but this seemed like an easier way to start due to no need for network effects.