Personally I don't think you can capture lightning in a bottle twice. Dieter's principles were absorbed into the culture, which is really as good as it gets. Re

Personally I don't think you can capture lightning in a bottle twice. Dieter's principles were absorbed into the culture, which is really as good as it gets. Resulting of course in Apple, the current apex of industrial design. Important product categories are different, households are different, mass manufacturing processes are completely different. Braun pushed the envelope so much. Designing products now using the language of the 20th century seems...to miss the point at the least. Nothing against Oliver's work, but for Braun to be a true design powerhouse again would take a clean slate, and I don't see how that can be done.