I think this is great - it's either a win or no-worse-than-it-used-to-be, depending on the kind of Getty client you are. If you're a designer at an agency (whi

I think this is great - it's either a win or no-worse-than-it-used-to-be, depending on the kind of Getty client you are. If you're a designer at an agency (which would use watermarked photos in their comps, and then purchase proper rights once the client has approved) this is no worse than it used to be. You still have a watermarked image, it's just slicker looking. Having the URL in there is handy, but you would have recorded that anyways as part of your workflow. It's worth noting that the license behind these images still hasn't changed - you're only allowed to use them for 30 days, and not in a finished commercial product. The other kind of client is the small-time blogger who would never pay for the image rights anyways, and would just use a watermarked comp shot in a post. According to the click-through license agreed to when downloading these images, this client type shouldn't exist - it's explicitly against what's permitted in the license - and yet it does, widely. For these clients, putting the URL in the image is a win for Getty; people who used these images will keep using them, but now those clients' viewers will be able to easily track the image back to its source, making it easy to actually purchase the image legally. This turns someone using a Getty image without permission from a problem (violating a license) to effectively free advertising. The obvious next step - although I bet this would be difficult based on all the pre-existing contracts with the photographers - would be to accept that the second type of client exists, change the license on the comp shots, and try to bring them into the Getty fold. Change the license to say that you're allowed to use the images anywhere online you'd like for free, as long as the photo and watermark stays intact and your number of average monthly unique users is less than, say, 10,000. Doing this would take a sizable user base and turn them from license-violators into free advertising. Financially, this wouldn't affect 90% of the type-2 clients (they'd stay under the viewership cap), and would only impact the bottom line of mid-sized publications, who really should be paying for the rights anyways.