The good designer knows how to get the client to understand that the end-user is the one who needs to value the design :-) [Top tip - never ask the client "Wha

The good designer knows how to get the client to understand that the end-user is the one who needs to value the design :-) [Top tip - never ask the client "What do you think of X?" instead ask "What would your customers think of X?". You'll be amazed at the different kind of responses you get.]