Seems kind of like a submarine article. Without knowing what this product/service is, it's impossible to know whether a 14 day free trial is appropriate. I don'

Seems kind of like a submarine article. Without knowing what this product/service is, it's impossible to know whether a 14 day free trial is appropriate. I don't care to spend the time learning what it is, and without knowing that it's hard to tell if this advice is relevant to other types of products. I also found this data point to tend to indicate that this testing/experimentation was not especially rigorous: > out those that did [ask for an extension] and those that didn't, my conversion rate was higher when they did ask for one. My first thought was that there is selection bias among people who ask for an extension. People who are pretty sure it's not a useful tool for them aren't going to take the time to reach out.