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On the flip side (for the company, not the consumer) if you've come back to the tool 3 months later you're already mentally invested in learning the tool, know

On the flip side (for the company, not the consumer) if you've come back to the tool 3 months later you're already mentally invested in learning the tool, know it works, and remembered it. Either that'll be a paying customer or it won't, giving them 100 input files doesn't really guarantee a sale 7 years from now (or whenever it is they run out). I.e. too short to actually be able to try it is a problem. How long "too short" is varies a lot based on what it is you're selling. Too short to be able to try multiple times may actually be a positive for total sales though, particularly in the consumer software space. As always the answer is "test and see what changes your sales" but that not much does it this way is more likely a hint it doesn't execute well with most models rather than nobody is trying it.

crazygringo 3y ago
> you're already mentally invested in learning the tool, know it works, and remembered it. Not really. In my experience, I learned only a tiny percentage of the tool -- like how to run a noise reduction filter and nothing else. I know that one thing worked the one time for that one file, but not for other files with different types of noise. And I didn't even remember it -- I googled "noise reduction software" again, discovered the top link was purple, and only then remembered I'd already installed it on my system and forgotten its name. I started it up and it says I can't use it anymore because the trial expired. I might have a whole bunch of clips I need to noise reduce now, maybe it's going to become a regular thing at this point, but I can only test with competitors' software now...