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On the contrary - any trial you offer is incorrect. "People won't know the value of my service if they can't use it!" means that you either aren't doing a good

On the contrary - any trial you offer is incorrect. "People won't know the value of my service if they can't use it!" means that you either aren't doing a good enough job showing them the value of your service up front, or you have an incorrect pricing model. Let's take Stripe as an example. It is absolutely free for you to create an account, browse the dashboard, read their API documentation, etc etc etc, but they take their cut of every single financial transaction you do on their platform. There's no trial - either you find value in Stripe's services, or you don't. Notion has a free tier for single user seats because that's their marketing plan. The moment you want to use Notion for what it's built for, team use, you're paying per user - again, there's no trial period there. Same for companies like Atlassian or IFTTT or Zapier or on and on and on. "You get our full service for X days for free, then you have to start paying" is incorrect for _all_ values of X. Either, "you have to pay to be a user of myproduct.com" or "you can be a free user of myproduct.com but once you get to a level where you're serious about using the product, you have to pay" is the correct strategy.

naltroc 2y ago
OP provides data on time-to-convert at various timescales. It looks like it's working for them.
- mark242 2y ago
  Yes, I read the article. 90 percent of their signups are within 130 days. That's not a great funnel. I'd be curious to see the breakdown of SaaS vs self-hosted customers. Again, imagine what the funnel would look like if the page simply said, "First 100 license keys are free forever. Then pay $0.005 per license key issued." That's a very, very easy opex cost for a developer (and a finance department!) to understand. Right now you can get 50 "ALU"s for free per month but the page doesn't say that at all on first glance; you have to move your slider to the left in order to get that offer. Instead there's so much complexity on that page. API requests per day. Number of licenses. "Number of policies" (whatever that means?!?). Number of products. Devs, please please please simplify.

naltroc 2y ago

OP provides data on time-to-convert at various timescales. It looks like it's working for them.

mark242 2y ago
Yes, I read the article. 90 percent of their signups are within 130 days. That's not a great funnel. I'd be curious to see the breakdown of SaaS vs self-hosted customers. Again, imagine what the funnel would look like if the page simply said, "First 100 license keys are free forever. Then pay $0.005 per license key issued." That's a very, very easy opex cost for a developer (and a finance department!) to understand. Right now you can get 50 "ALU"s for free per month but the page doesn't say that at all on first glance; you have to move your slider to the left in order to get that offer. Instead there's so much complexity on that page. API requests per day. Number of licenses. "Number of policies" (whatever that means?!?). Number of products. Devs, please please please simplify.