The watermark is primarily for the web-developers and web-masters that have not yet paid for a licensed copy of the image and are just marking things up on the

The watermark is primarily for the web-developers and web-masters that have not yet paid for a licensed copy of the image and are just marking things up on the page. If you're smart enough to find the image, download it, embed it in your website, you're smart enough to figure out the rest. It's not ment to be used on a production/deployed website to drive traffic to getty. It's just a reminder to you.