By making it minimalist, they're attempting to make it so that it doesn't intrude on the photos. So, that way, if someone, say, shares the photo on Pinterest,

By making it minimalist, they're attempting to make it so that it doesn't intrude on the photos. So, that way, if someone, say, shares the photo on Pinterest, it isn't a total loss for them. I can see the theory behind not giving it so much noise.