I'm not sure how this is any better/worse than if it actually were a custom OS or whatever. There is no technical reason for this to be a standalone device, jus

I'm not sure how this is any better/worse than if it actually were a custom OS or whatever. There is no technical reason for this to be a standalone device, just a marketing/corporate one. People are easily tricked by a physical object into thinking it will bring more value than it does, instead of being yet another brightly colored square in the sea of apps. Additionally, this allows them to control their ecosystem outside of the grasp of apple/google (even if it's based on android, they can modify the OS to do whatever and aren't bound by app/play store rules). Anything else they say has always been a front to gain sympathy.