"But so much is image-driven in our influencer culture nowadays, and so little is substance." Fun fact: it even applies to horticulture. Ever been to a garden

"But so much is image-driven in our influencer culture nowadays, and so little is substance." Fun fact: it even applies to horticulture. Ever been to a garden center, and seen those nice looking, bushy coffee plants? Shiny leaves, a label saying "Coffea Arabica" and all? Well... they're not. More exactly: those "plants" are "bushes of plants", each fighting for survival against their bros & sistas 1/2 cm. next to them. When these are grown, 6 to 10..12 (yes, coffee) beans are planted in the same pot. A single coffee plant looks rather thin & uninteresting. And that single specimen could be too likely to not survive (for growers / garden center's taste). So what to do? Put a bunch of 'em in the same pot, nice & bushy, buyers will like that look. Never mind that's not how a young Coffea Arabica looks like. Or that an image search online will mostly turn up those distorted-reality groups-of-Coffea in a tiny pot. Or that most coffee plants are in fact, large bushes (like 1.5~2m tall for easy harvesting, much taller if left to grow unimpeded). For the record: I don't mind the Coffea-as-fashion-item aspect. Or that you get ~10 plants for the price of 1. But I do mind the distort reality, "what is it what you're selling?" aspect. I have yet to see a label on one of these pots explain there's a number of Coffea's in there rather than just 1. As the article says: this is all too common nowadays. It's almost as if [what's underneath] is irrelevant.