> Imagine if you were a cable company or publisher and re-allocate the “stop them from unsubscribing” budget where you slash prices, increase channels in a bund

> Imagine if you were a cable company or publisher and re-allocate the “stop them from unsubscribing” budget where you slash prices, increase channels in a bundle or enhance broadband speeds to people who are quitting, to instead reward the most loyal customers by going to them and cutting their fees and/or upgrading their services to simply say thank you. Imagine if they readily cancelled you, and if you were a long time customer, let you know they were either going to refund your last months bill, or gave you an additional free month, whichever would help you the most as you moved on? I know I wouldn't ever forget that. Precisely because they had no reason to do it than to value helping me, current customer or not. And how little would that month's service cost them? An imperceptible marginal cost.